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history2017-07-18T09:33:29+00:00

Friendship Route to Success and Stability

Jew Huad Company Limited and Tra Maekrua Company Limited have been running the business since 1982 by using the ideology of quality and morale. Then, it has resulted in the great friendship, honesty and sincerity. Besides, this company was founded as the distributor for products until receiving the outstanding factory award in 1998 as a guarantee of its good quality.

Moreover, it is believed that “the symbol of the middle woman who wears the red clothes and the white apron is well-known”
to many Thai housewives for at least 30 years
In addition, this is the product logo created to be memorized of Maekrua Oyster Sauce and seasoning sauces in the product group of Maekrua with gold label.

Then, if we turn back into the past, we would know the origin of these good taste products from several Thai kitchen menus. However, no one will know this subject more than Mr. Satethee Kanchanawisitphon or the Executive Board and the second generation as the owner of Tra Markrua Company Limited inheriting from his parents, Mr. Sathid Kanchanawisitphon and Mrs. Nguai Kanchanawisitphon. Selling near the coast: the origin of Tra Maekrua brand

Mr. Satethee Kanchanawisitphon has told about his family story with easy- going manner that he was born and grew in Chonburi province and his parents have 8 children. Then, everyone should aid each other in working. Importantly, my mother had sold the dried seafood with fresh oyster in shop which had been opening since my grandfather age. Similarly, my male siblings and I had the duty to sail the boat for breaking the fresh oyster to a group of woman with the role of cracking them from the shell. Then, we have searched for the preservation method by bringing them to preserve. However, with many quantities, my father decided to change from the fresh oyster to the seasoning sauce, same as the normal dark soy sauce. Therefore, he developed the formula and the methods continuously until it became oyster sauce and since then it has applied the name under Tra Maekrua until now as the first mover in Thailand.

Then, beginning from preservation, it becomes the origin of new product. Additionally, the area in my house which usually for cracking them from the shell, it is divided for selling additional sauce with the small factory, named “Jew Huad” with the meaning of prosperity suddenly.

Moreover, in an early time, the oyster sauce was the new product with selling excellently as same as the fish sauce to be applied in every house. Then, we began from selling to our neighborhood in Chonburi province with having several large restaurants to become well-known quickly. Fortunately, we have the good customer or a great-grandchild of the king Thanadsri Sawaddiwat to buy for eating trial. And, after that he has brought our product to be written in his book in the title of “Fah Muengthai” with giving us the Shell Shuan Shim Mark, which made our sauce famous in a broad way.

Similarly, when asking about the way to earn of this trademark, the answer is that we have established our factory since 1976. Thus, it is vital for us to earn our own logo of brand by trying to find the uniqueness to make people remember well. Therefore, my mother decided to use the symbol of herself for selling the products in the shop. Since then, we have used this picture as our product brand.

Expanding the Business in Conservative Way
  Since 1982 , our family of Kanchanawisitphon has decided to open Jew Huad Company Limited and Chonburi Company Limited for selling the products under Tra Markrua brand as the name of this product.
“Under Tramaekrua” “Gold Label and Tramaekrua” “with Gold Label,” has later manufactured for other products , such as Chili Sauce , Seasoning Sauce , Crispy Flavor and Vinegar as well as expanding the business for the fish sauce and dark soy sauce factory.

  After that, our family is bigger with more workers, resulting in the problem of management from the little problems to the large ones. Thus, we have to break through all problems by focusing on the working guideline of my father as the executive.

 “However, I have never forgot about my family lineage so that I always tell my children and my grandchildren that we are the countryside people immigrating into the town. ” In addition, my father usually teach our children and grandchildren that we should have the patience without forgetting to do favors for the helpers. Importantly, we should work at our best together with relying on ourselves and developing the company to be more flourishing.

 Another unique thing that customer can receive from Karnchanawisitpon family is the simplicity and the uniqueness of buying and selling, the distributors are not appointed, these products will be bought and sold from direct customers instead.

 “Our domestic distribution covering all regions even though three provinces in the South of Thailand. On the other hand, the management of foreign marketing cover some customers dispersing around Europe, the United States of America, the countries in the Middle East and all parts of Asia. Additionally, in some large companies, they will have the agents to distribute the products oppositely to us with not having the agent, except for selling to each direct customer before sending for sales in the foreign countries.”

 “As the result, the executive board of Tra Markrua has showed the slide in work. Moreover, he said that this is the way that we have performed since our father age with the continuity. Similarly, now we still don’t have any project to turn our company to be public company. Then, we have applied the strategy of convenient management because appointing each agent in the region is the big problem. Therefore, if we perform in this way, it may also make the system worse because we have to control the numbers and send our employees to take care directly.” 

Friendship Route to Make Success and Stability

 Jew Huad Company Limited and Tramaekrua Company Limited have been running the business since A.D. 1982 by using the ideology of quality and morale. Then, it has resulted in the great friendship, honesty and sincerity. Besides, this company was founded as the distributor for products until gaining the outstanding factory award in A.D. 1998 to guarantee of its good quality.

Moreover, it is believed that “the symbol of the middle woman who wear the red clothes
and the white apron is well-known ”
for many Thai housewives at least 30 years
now In addition, this is the product logo created to be memorized of Maekrua Oyster Sauce and seasoning sauces in the product group of Maekrua with gold label.

  Then, if we turn back into the past time we will know about the origin of these good taste products from several Thai kitchen menus. However, no one will know this subject more than “Mr. Satethee Kanchanawisitphon” or the Executive Board and the second generation as the owner of Tramaekrua Company Limited inheriting from his parents or Mr. Sathid Kanchanawisitphon and Mrs. Nguai Kanchanawisitphon. Besides, today he is giving the honor to tell about the origin and the concept idea of this business for two generations.Selling near the coast : the origin of Tramaekrua brand

Mr. Satthee Kanchanawisitphon has told about his family story with easy- going manner that he was born and growth in Chonburi province and his parents have 8 children. Then, everyone should aid each other to work. Importantly, my mother had sold the dried seafood with fresh oyster in shop which had been opening since my grandfather age. Similarly, my male siblings and I had the duty to sail the boat for breaking the fresh oyster to a group of woman with the role of cracking them from the shell.  Then, we have searched for the preservation method by bringing them to preserve. However, with many quantities my father decided to change from the fresh oyster to be the seasoning sauce as same as the normal dark soy sauce. Therefore, he developed the formula and the methods continuously until ;bbecoming to be oyster sauce and since then it has applied the name under Tramaekrua until now as the first owner of Thailand.

Then, beginning from preservation it becomes to be the origin of new product. Additionally, the area to crack them from the shell in my house is divided for selling additional sauce with the establishment of a factory named “Jew Huad” with the meaning of prosperity.

Moreover,  in the early time the oyster sauce is the new product with selling excellently as same as the fish sauce to be applied in every house. Then, we begun from selling to our neighborhood in Chonburi province with having several of large restaurants to become well-known quickly. On the same way, our most customers were the old ones of my mother. Fortunately, we have the good customer or a great-grandchild of a king Thanadsri Sawaddiwat to buy for trailing to eat. And, after that he has brought our product to be written in his book in the title of “Fah Muengthai” with giving us the Shell Shuan Shim Mark until making our sauce to be famous in broad way.

Similarly, when asking about the way to earn of this trademark it will have the answer that we have established our factory since A.D. 1976. Thus, it is vital for us to earn our own logo of brand by trying to find the uniqueness to make people remember well. Therefore, my mother decided to use the symbol of herself for selling the products in the shop. Since then, we have used this picture as our product brand.

Expanding the Business in Conservative Way
  Since A.D. 1982 , our family of Kanchanawisitphon has decided to open Jew Huad Company Limited and Chonburi Company Limited for selling the products under Tramaekrua brand as the name of this product.
“Under Tramaekrua” “Gold Label and Tramaekrua” “with Gold Label,” later it has manufactured for other products , such as Chili Sauce , Seasoning Sauce , Crispy Flavor and Vinegar as well as expanding the business for opening the fish sauce and dark soy sauce factory.

  After that, our family is bigger with more workers to work to result in the problem of management from the little problems until the large problems. Thus, we have to break through all problems by focusing on the working guideline of my father as the executive.

 “However, I have never forgot about my family lineage so that I always tell my children and my grandchildren that we are the countryside people immigrating into the town.” In addition, my father usually teach our children and grandchildren that we should have the patience without forgetting of the favors for the helpers . Importantly, we should work with our best task together with relying on ourselves and developing the company to be more flourishing.

 What’s more, for another unique thing for this product that the customers will gain from us is the simplicity and the uniqueness of buying and selling. However, it still doesn’t appoint for the distributors, these products will be bought and sold from the direct customers instead.

 “Similarly, the distribution inside the country still has the delivery men in each region by delivering included of three provinces in the South of Thailand. On the other hand, for the management of foreign marketing it has some customers dispersing around Europe , the United States of America , the countries in the Middle East and all parts of Asia. Additionally, in some large companies it will have the agents to distribute the products oppositely to us with not having the agent, except for selling to each direct customer before sending to sell at the foreign countries.”

 “As the result, this  executive board of Tramaekrua has showed the slide in work. Moreover, he said that this is the way that we have performed since our father age with the continuity.  Similarly, now we still don’t have any project for turned our money into the property. Then, we have applied the strategy of convenient management because the appointing of each agent in the region is the big problem subject. Therefore, if we perform in this way it may also make the system to be worse because we have to control the numbers and send our employees to take care in direct ways.” 

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